Planning Director (Planning Manager)

OVERVIEW OF THE ROLE A PD is the core of a planning team. Creatives look to them to help prove an argument or flesh out a brief. Management knows them, and they can be trusted to establish and substantiate a point of view. Presents to senior clients with authority, “front” meetings and takes ownership of projects and their outcomes. They know the basics of Brand Strategy and collaborates with other crafts & capabilities (Advertising, Social, Commerce, PR and etc.) They run projects independently and their briefs get less oversight. Other Strategists goes to them for advice. KEY RESPONSIBILITIES • Provide overall strategic advice on brand communications for existing clients and also for winning over new accounts • Drive and lead the communications planning discipline for holistic solutions on brands • Establish good working relationship with clients • Handle large size project with complex decision making hierarch • Collaborate account teams to develop integrated communication strategies and plans • Lead and manage planning team

THE PERSON - COMPETENCIES • Entrepreneurial attitude coupled with strong business acumen • Ability to build and maintain good working relationship with senior clients • Strong analytical capabilities to drive planning products • Excellent presentation, writing and communication skills in English and Mandarin • Strong in teamwork and collaboration • Leadership in retaining and managing the planning team CRITICAL SKILLS • Strong working background in luxury/beauty category. • Fluent English in both writing and speaking. • Ability to adapt into a trans formative role, ideally driving the brand strategy, IMC communication, social campaigns and other scopes for the clients • Ability to enhance effective working relationship with senior clients • Ability to mentor, inspire and develop the planning team to deliver their individual personal growth targets SUCCESS CRITERIA • Senior clients' satisfaction • Appraisals of creative/planning team • Team stability (turnover rate) • Pitch results • Planning excellence