Senior Associate, Luxury Watchmaking, Shanghai
Manage daily PR activities including copywriting, media co-op, interviews, reports, project planning, etc. Act as a daily contact for our clients' projects generate high-quality, on-time deliverables to our client.
The job in detail:
Client:
•Manage client supplies, publications and resources materials
•Work with client on tactical issues
•Participate in client meetings and presentations (as needed)
•Prepare client-meeting reports.
Media:
•Draft media relations materials
•Demonstrate knowledge of and familiarity with media pitching and tour scheduling
•Understand clients’ top-tier media and be able to identify trade and business editors and analysts
•Contribute to program planning and account management by researching budgets, attending brainstorms, and managing purchase orders, as directed by supervisor(s)
•Review consumer, trade and/or business media and data searches for client-related activity and information. Draw conclusions based on coverage
•Conduct media outreach and follow-up
•Manage external vendors
•Research speakers bureau
Project base as the project leader to conduct all media and PR related coordination
As the key driver to accomplish the KPI of monthly and yearly exposure
Writing:
•Draft pitch letters, abstracts, profiles, press kit materials and pr releases
•Deeply understand and translate the global releases and polish as needed
•Proof and edit client related documents as needed
•Compose basic media plans and contribute to plan development processes as needed.
Team Participation:
•Actively participate in agency development and assist with new business
•Balance workload between accounts and account staff to ensure that all work is accurate and completed within established deadlines
•Continually communicate with manager.
任职要求
•Strong English ability, especially reading and writing skills
•Bachelor’s Degree has a dedicated passion for PR
•3+ years in Fashion, Luxury, Jewelry and Watchmaking PR
•Master with or have experiences of DMR system will be preferred
•Quick and eager to learn, high responsibility
•Always open-minded and active team worker
•Strong Microsoft Office (Excel, Word, PPT) skills.
职位地址
上海徐汇区淮海中路1045号淮海国际12层