Social Media Planner

Key Responsibilities · Lead and generate editorial content ideas across our channels on a weekly, monthly and quarterly basis that will resonate with our audiences, collaborating closely with the social strategy and insights team to align with the strategic vision and performance insights. · Create, present, and bring to life social ideas for the client in collaboration with our Social Strategy, Creative and Account Management team. · Plan out and own editorial posting cadence and content themes, across Twitter, Facebook, IG and LinkedIn and tiktok channels that can then be briefed into and executed by our social creative team (copy and asset creation). · Work closely with the copywriter to oversee copy as well QA Tone of Voice · Work closely with the animation/video/asset creation team to ensure assets are engaging, appropriate and thumb-stopping on a feed for our audiences. · Month on month, content theme by theme, continually seek to optimise and conceptualise content based on learnings and past performance analysis. · Be aware of what is resonating with our audiences, creating conversation within our communities and be able to talk knowledgably about this with our key clients. · Ensure the right content is on the right platform for the audience we need to engage with and can explain the rationale for certain content going across certain channels. · Lead regular editorial meetings and client briefings in partnership with account team, able to provide an update on content curation and recommendations on what next. · Communication is key with both our internal team and our client: o You will be expected to regularly sync with the Account to support client management of delivery expectations. o Liaise with our key client social marketing management team on editorial direction o Regularly collaborate with our Community Manager on channel conversations, trends and influencer outreach programmes so you can represent our team at client meetings with the community-specific client Integrated Marketing Managers. · Direct line management, mentoring and development of a Community Manager. · Responsible for proactive outreach and getting involved in conversations on non-owned channels and mentoring Community Manager to support. · Be aware of key industry trends, new platform developments and formats to drive innovation with the client.

Essential: · An established and passionate Social Editorial Lead, Senior Community Manager, Content Manager or Multimedia Journalist with B2B Tech experience highly desirable. · Experienced in the ideation of social-first editorial ideas and quarterly publishing plans across multiple channels to B2B audiences. · Previous experience in a client-facing role. · Previous experience working for a large blue-chip client · A pro-active self-starter who is passionate about making our client’s social channels the best that they can be and loves to collaborate on ideas with both the client and agency colleagues. · Have the patience and sensitivity to help educate experienced stakeholders and wider agency colleagues about social-first creativity. · The ability to put yourself in your audience’s shoes and understand what will make them stop and take notice and how to garner brand-love. · Confident presenter, adept at pitching ideas to clients in a timely manner and building out a full editorial plan that aligns to the strategic vision for that community. · Strong interpersonal, written and oral communication skills. An excellent standard of written English including spelling and grammar Understands best practice in both social media and response management. · A deep understanding of social media platforms, particularly Twitter, LinkedIn, Facebook, Instagram and YouTube, including platform-first formats with a sense of what works well across each for both paid and organic.