We are looking for a senior strategist who will conduct and optimize analytics for Digital Performance in web analytics and Social CRM. You will play a critical role in ensuring client and company business success, measuring digital campaign performance, developing deep insights to drive performance and designing sophisticated plans for better digital experience.
PRIMARY RESPONSIBILITIES
§ Lead digital analytic projects to enable more data driven decision making and personalized experiences for our customers
§ Generate reports/analyses and dashboards providing insights and recommendations based on data across the channels
§ Partner with internal teams to understand clients’ business and marketing goals and provide analytic, integrated marketing solutions to advance the goals
§ Partner with stakeholders to extract highly relevant, actionable insights and optimization recommendations, as well as executing ad-hoc analysis as required by business stakeholders at all levels
§ Analyze marketplace and consumer trends within and across multiple industries
§ Develop rich insights fueled by data to support creative and strategy
§ Manage database and analytical tools to design client facing reporting
任职要求
THE IDEAL CANDIDATE
· 2-5+ years web analytics experience using Google & Adobe Analytics
· Hands-on technical experience in implementing the tracking solution to monitor audience full funnel behaviors from ads to brand site/APP/WeChat Mini Program
· Bachelor’s degree or above in Computer Science, Mathematics, Statistics, Marketing, Economics, or Engineering required
· Experience with data visualization tools (Tableau, Data Studio…)
· Experience working with SQL
· Google Big Query, R and Python experience is a strong plus
· Extremely detail oriented and organized, able to multitask and meet deadlines
· Strong commercial focus
· Outstanding quantitative and research skills
· Self-starter, fast learner, and strong team player
· Results driven and people focused
· Good communication skills. Strong English speaking and writing skills
职位地址
上海静安区恒丰路399号达邦协作广场8楼
