Effie is a global non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results. The organization recognizes the most effective brands, marketers and agencies, globally, regionally and locally through its 50+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. Since 1968, Effie is known as global symbol of achievement, while serving as a resource to steer the future of marketing success.
艾菲是全球性非营利机构，致力于领导和发展实效营销。艾菲通过奖项，教育，和实效营销的一流见解，来引导、启迪和表彰实效营销作品及其实践者。通过世界范围内50多个国家和地区奖项，以及全球实效排名（Effie Index)，艾菲认可和表彰全球性和区域性最具实效的品牌，营销机构及代理机构。自1968年成立以来，艾菲就被誉为全球象征的营销成就，同时也是指导营销趋势的重要资源。
