• Drafts creative briefs, research/test summaries with agency POV
• Leads Agency and Brand in consumer understanding – discussion guides, summaries
• Liaises with media planning
• Responsible for project time management
• Participates in creative briefing and review of advertising concepts
• Prepares timing plans and ensures team’s project delivery to timing
• Develops and distributes Project Books for each production job
• Writes daily production updates and distributes to the client and agency team
• Manages the approval process (agreed presence of key clients at different stages of the creative and production process)
• Ensures client sign off on every stage of production
• Runs regular internal and external status, review and presentation meetings
• Leads Agency and Brand Team in consumer understanding – collects and distributes agency, client, and third party research/news
• Manages financial control of creative projects
• Supervises monthly budget report / ensure timely distribution
• Writes competitive flash reports
• Writes bi-annual competitive review / collaborates with media
• Collects and distributes monthly share report from the client
• Initiates and runs business building ideation sessions
• Tracks progress of Total Work activities assigned to other agencies.
任职要求
Bachelor degree or above.
3+ years related working experience in advertising company, 4A agency working experience is preferred.
Excellent oral and written skills in EN and CN.
AUTO client service working experience.
职位地址
北京朝阳区广顺南大街8号院1号楼利星行中心7E08