Digital Copywriter

Digital Copywriter

The perfect candidate doesn’t exist, but you might be just who we’re looking for. For this mid- to senior-level position, we’re looking for an English+Mandarin copywriter with several years of experience and a knack for working at a high, international level. Your writing is both clear and compelling—your work builds brands and gets consumers eating out of your hand. You know about the good, the bad and the ugly of programmatic advertising and behavioural targeting in order to write effective, dynamic copy. While you might be tired of the word, your storytelling skills allow you to write video ads that leave an impression in as little as 6 seconds. You can produce quality content out of thin air as well as based on briefs or input written by others. You have a proven ability to tackle the same topic from a variety of angles and can produce alts for internal reviews and A/B tests. You combine creativity with critical thinking; your analytical approach means you ask the right questions and make sense of complex content and marketing strategies. You have a knack for structure and organisation—both in words and in the way you work—creating and collaborating through clear and comprehensive content matrices. You’re comfortable and capable of presenting work to clients—always able to rationalise your choices and considerations to win people over with your words. As part of a constructive feedback loop, you can give and handle critique without making it or taking it personally. You are the change you want to see in the word: you improve what is said, not just how. Your attention to detail is close to annoying: typos, inconsistencies and questionable punctuation marks have little chance of getting past your cursor. You’re comfortable jumping in and out at any stage of a project—from first ideas to final words—always delivering tight work, even under tight deadlines. You have a great sense of personal responsibility and eagerly go the extra mile if that’s what it takes to make good great.