- Create and curate engaging content, including text, images, videos, and infographics, tailored for each social media platform.
- Collaborate with the creative and digital marketing teams to ensure cohesive storytelling and brand consistency amongst all assets created.
- Develop and implement social media content strategies that align with clients' brand objectives.
- Manage social media accounts, ensuring consistent brand messaging and tone.
-Monitor and analyse performance metrics to optimise content and campaign effectiveness.
-Engage with online communities, responding to comments and messages to foster a strong online presence.
- Stay updated on the latest social media trends, AI-tools, and best practices to keep our strategies competitive.
任职要求
- Proven experience as a Social Media Content Specialist or similar role, with a strong portfolio of successful social media campaigns.
-Proficiency in social media platforms (Red, Douyin, WeChat, Weibo, Bilibili, Zhihu, etc.) and content management tools.
-Proficiency in AI-based writing tools and technologies.
-Exceptional writing, editing, and storytelling skills, with an eye for visual design.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent organisational and time-management skills, with the ability to manage multiple projects simultaneously.
- Fluent in Chinese and English.
