Assess business challenges and review existing data and information to properly reframe marketing assignments.
Effectively distill information down to key insights and integrate into the creative development process at appropriate times.
Create strategic frameworks that benefit clients and help the Agency better understand and address marketing and communications issues and opportunities.
Actively gather, share, and apply new learning to the creative process.
Maintain productive and regular communication with Account Management and Creative Teams.
Actively participate in new business pitches and business development activities.
Develop creative briefs and briefing documents that inspire and properly direct creative works.
Generate strategic presentations that sell the Agency's work.
Assist in the planning and execution of Disruption Workshops; take charge of specific exercises.
Clearly articulate a strategic vision in a confident and persuasive manner to clients (ladder, brand integrity check, convention planets, etc.).
Help to present creative work in a way that convinces clients of the strategic soundness.
任职要求
Qualitative research or ethnography experience.
Solid grasp of research principles, design, and methodologies.
Ability to distill data and findings into simple, relevant, and actionable insights.
Knowledge and understanding of media analysis, spending, strategy, and new media.
Knowledge of Branding fundamentals.
1+ years of experience as an Assistant Planner or a Researcher.
Strong analytical skills.
Strong intuitive skills.
Ability to inspire creative processes.
Ability to recognize and develop creative ideas.
Collaborative-minded.
Professional presentation skills with an ability to present in an interesting and compelling way.
Good selling and influencing skills.
Solid interpersonal skills.
Excellent communication skills (written and verbal).
Ability to assess creative briefs ("good", "requires improvement", "inspiring", etc.) and undertake self-criticism.
Organized and detail-oriented; able to manage own time and activities.
Inclination for action and implementation.
Intellectual curiosity.
职位地址
上海静安区胶州路343号