Planner

5k-10k/月     
上海 | 1年以下  | 本科  | 全职 
2024-09-12 14:04 发布于4A招聘
职位描述
     
 Assess business challenges and review existing data and information to properly reframe marketing assignments.  Effectively distill information down to key insights and integrate into the creative development process at appropriate times.  Create strategic frameworks that benefit clients and help the Agency better understand and address marketing and communications issues and opportunities.  Actively gather, share, and apply new learning to the creative process.  Maintain productive and regular communication with Account Management and Creative Teams.  Actively participate in new business pitches and business development activities.  Develop creative briefs and briefing documents that inspire and properly direct creative works.  Generate strategic presentations that sell the Agency's work.  Assist in the planning and execution of Disruption Workshops; take charge of specific exercises.  Clearly articulate a strategic vision in a confident and persuasive manner to clients (ladder, brand integrity check, convention planets, etc.).  Help to present creative work in a way that convinces clients of the strategic soundness.
任职要求
 Qualitative research or ethnography experience.  Solid grasp of research principles, design, and methodologies.  Ability to distill data and findings into simple, relevant, and actionable insights.  Knowledge and understanding of media analysis, spending, strategy, and new media.  Knowledge of Branding fundamentals.  1+ years of experience as an Assistant Planner or a Researcher.  Strong analytical skills.  Strong intuitive skills.  Ability to inspire creative processes.  Ability to recognize and develop creative ideas.  Collaborative-minded.  Professional presentation skills with an ability to present in an interesting and compelling way.  Good selling and influencing skills.  Solid interpersonal skills.  Excellent communication skills (written and verbal).  Ability to assess creative briefs ("good", "requires improvement", "inspiring", etc.) and undertake self-criticism.  Organized and detail-oriented; able to manage own time and activities.  Inclination for action and implementation.  Intellectual curiosity.
职位地址
上海静安区胶州路343号

TBWA腾迈

上海 营销咨询 201-500人

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